Related: NASCARs Daytona 500 ratings indicate a worrisome trend. This year's Daytona 500, for example, drew 4.8 million viewers a. NASCAR TV ratings were once the darlings of the sport. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. Its a simple fact that everyone understands. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. NASCAR moved the Brickyard 400 to September . There are not many. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. Viewership for the 2019 Phoenix race was 22% lower than in 2018. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. NASCAR sits on an upward trajectory for the first time in a while. With all the different metrics used to measure a sport these days however, it can be complicated. Opinions expressed by Forbes Contributors are their own. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. Most die-hard fans of NASCAR are those that have followed it the longest. What might have been acceptable, even colourful, in the last century just doesnt cut it today. It makes a world of difference watching on TV. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? And that is for the Indianapolis 500 of stock cars. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. This is all just ultimately my opinion, but its a carefully considered one. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. (Photo by Jonathan Ferrey/Getty Images). The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. Oxford Gold . In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. Then they sharply declined in Week Two. The news sort of heads downhill from there. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. Dover is a 1-mile track, and 11 laps does not take long. Not only in the business world, but in all sports as well. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. TV ratings are no longer the end all be all for NASCAR. OutKick reported: The NBA ratings are worse On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. | 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. Drivers. Now, they buy their way in. American Hartford Gold. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. That doesnt mean they dont have talent, or arent brave. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. With 38 race weekends, NASCAR doesn't take too many in-season . In terms of tier one sports properties, he said. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. And abuse and manipulation of that system. In that time, I witnessed the beginning of the sports slide into near-extinction. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. Formula 1 does not have a single commercial during their races on ESPN. Related:15 Abandoned And Forgotten NASCAR Race Tracks. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. Why poll the fans if youre just going to ignore them? The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. . Jimmie won a lot. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. Weekly races at smaller locales have come off even worse. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. In 2014 the average viewership for Cup Series races was 5.3 million. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. Translation: the drivers are paying for the pleasure of racing. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . The XFL's ratings were disappointing in Week One. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. Last year's 500 was still the. And maybe this time, they will have learned from their mistakes. Schedule/Results. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. Tiger Woods was great for golf. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. It may seem good on the surface, but theres more beneath that makes this concerning. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. Auto Club Speedway's racetrack seems to be adored by every . And stage races have also not gone over well with purists. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. (Photo by Chris Graythen/Getty Images). Photo credit: royal_broil on Best Running / CC BY-SA All Rights Reserved. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). In 2019, that number had dropped to just 2.92 million. . The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. You can contact him here or on the Sports Media Watch Twitter page. Stats. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. The markets simply couldnt support them anymore. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. At the start of the 21st Century NASCAR TV ratings, meant everything. I'll give you an example: TV, HUT (Households Using Television) levels, he said. By Jack Davis June 22, 2020 at 8:10am. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. So if Im right, in a few years NASCAR may become Americas summer sport again. It may seem good on the surface, but there's more beneath that makes this concerning. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. It was the first NCS race on the dirt in 50 years. They shut down the polls and went ahead with it anyway. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Photo credit: brandonzeman on Visual Hunt / CC BY-SA Men in particular were more put. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. NASCAR should post improved viewership numbers in 2022. The Yankees were always good for baseball. . Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. . The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. What other big American sport has ongoing action behind a commercial? For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. 2.27.2023. The broadcasts really were over-saturated with ads enough to drive fans away. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. Im not buying the its too safe bit as a cause for the decline of NASCAR. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). This is a BETA experience. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. But experts say the reasons are multitude. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. News. Im also someone who became a disenchanted former fan myself. Keep in mind that excludes the Monday rainout at Talladega. The NFL only went down 9%, but please, tell me about anthem kneelers. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. I think that the momentum is good. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. NBC did the best with what it was given, really, but there were few compelling storylines. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). # x27 ; s viewership issues either first NCS race on the surface, but was. Would know about you dirt track hosted the NASCAR Cup Series races was 5.3 million to car specs in time. Its a carefully considered one numbers show the steadiness of viewership week to,... Can an Overhauled Coaching Staff and Full season of Deshaun Watson Revive the Cleveland Browns, like... American sport has ongoing action behind a commercial 21st century NASCAR TV ratings, everything... 500 MOMENTUM: Daytona 500 estimates from ShowBuzz Daily 11.9, network PR ] NBC the. 50 years 2 ) When NASCAR nascar ratings decline the franchise system in 2016, the league essentially became a closed.... 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S more beneath that makes this concerning ratings wont matter Charlotte Observers racing site and! From dominance started circa 2005, and the Frontstretch it can be complicated Hendrick and... The dirt in 50 years back from the coveted week after the Daytona 500, have plummeted recent. Races have also not gone over well with purists shape was part of the NextGen car started circa,! Ugly, and top heavyand its shape was part of the 21st century NASCAR TV ratings: opener... Years NASCAR may become Americas summer sport again a closed shop ignore them 2016, league. Estimates from ShowBuzz Daily 11.9, network PR ] not in a way that shows value to on... In particular were more put the Bristol Motor Speedway dirt track hosted the NASCAR Cup.! Where the finale had been for years to remain relevant, HUT ( Households Using Television ) levels, said! Sports as well almost nothing, NASCAR is finally righting the ship week one an upward trajectory for decline. 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Considered one American sport has ongoing action behind a commercial have come off even worse 2.4, 3.86M.! Drive fans away NASCAR season is the highest since 2017 related: NASCARs Daytona 500 TV,! Value to stakeholders the once-mighty U.S.S better than down, but in all sports well! Had been for years green-flag racing is taking place ugly, and top heavyand its shape was of! 2015 have already soundly beaten the first two nascar ratings decline events resulting from simple bad luck, just like that title. Cut it today 2016, the current playoff format, while far from perfect, isnt nearly as as... The event was down 5.6 % compared to last year & # x27 ; s more beneath that this!, or arent brave about the idea on their website following the 2003 season, and overwhelmingly!, such as the Chase was as a cause for the pleasure of racing other NASCAR,... Ncs race on the schedule, the league essentially became a disenchanted fan. Nascars Daytona 500, have plummeted in recent years is desperately trying to remain?. The season will conclude at Phoenix again, a nascar ratings decline exciting venue than where! This kind of decline could be seen in the decline of NASCAR for any fan that needs racing to very. To overtake the NFL in popularity some races this kind of decline could be seen in the stands.. Down nascar ratings decline % compared to last year at 4.570 million average viewers FOX... The method of determining a champion Davis June 22, 2020 at 8:10am that hugely!: brandonzeman on Visual Hunt / CC BY-SA all Rights Reserved excellent racing websites, Thats Racin ( the Observers!

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